CBD: The 411

CBD is a space shrouded in miscommunication, false claims and undigestible scientific jargon. No one knows what to believe or who to listen to. Until now. Here is an all inclusive buyer’s guide (in plain English), listing everything you need to know before purchasing a CBD product. What is CBD?…

Aver

CBD is a space shrouded in miscommunication, false claims and undigestible scientific jargon. No one knows what to believe or who to listen to. Until now. Here is an all inclusive buyer’s guide (in plain English), listing everything you need to know before purchasing a CBD product.

What is CBD?

Cannabidiol (CBD) is just one of over 100 identified cannabinoids (cannabis compounds) naturally found in the Cannabis Sativa L. plant. In contrast to the more widely known cannabinoid, THC, it has no psychotropic properties (So won’t get you high) and is completely legal.

Cannabinoids:

Research suggests that cannabinoids are at their most effective when taken in synergy as a result of something called the “entourage effect.” Each cannabinoid has its own unique properties and effects the body in different ways. The full collection of cannabinoids forms what is referred to as the “cannabinoid spectrum.” 

Full-Spectrum vs. Broad-Spectrum vs CBD Isolate:

If you have been out shopping for CBD you will more than likely have come across these 3 terms and we agree they already sound confusing. These terms describe three different types of CBD oil with different cannabinoid profiles and that have very different effects.

At two ends of the spectrum we have Full-Spectrum CBD and CBD Isolate. Full-Spectrum CBD is the term used to describe an extract that contains all of the other cannabinoids, terpenes and flavonoids that are found in the hemp plant. This includes the notorious psychoactive agent THC. CBD Isolate is the opposite, and contains CBD solely. There is argument to suggest that in losing the other rich diversity of cannabinoids, CBD isolate is less potent and effective.

Broad-Spectrum CBD sits in the middle. It is Full-Spectrum CBD without the THC, CBD Isolate with all the other non-THC cannabinoids. With broad-spectrum CBD (which is what all of our Aver products use), you have a product that is potent but with none of the added psychoactive effects.

Milligrams do not equal quality:

Look for quality markers (see below) not milligrams. The amount of milligrams in the bottle indicates the concentration only. Here’s an example. There are two bottles of CBD, bottle ‘A’ is 15ml and contains 750mg of CBD, and bottle ‘B’ is 30ml and contains 1500mg of CBD. Let’s assume that both of these bottles are manufactured by the same company and adopt all of the quality markers below. You may assume that bottle ‘B’ is better than bottle ‘A’ as it has more CBD in it. But actually both of these bottles have the exact same concentration of oil in them. SO, if you were to use bottle ‘A’ for a month and bottle ‘B’ for the month after, there would be no difference whatsoever.

Quality marker 1 – Is it clearly labelled?

CBD should be listed as a total quantity in milligrams and as a percentage concentration. There should also be reference to any amount of THC that may be present. Look for a manufacturing date and batch number so that you can track down and hold accountable this specific product if needed. Select products with high quality ingredients – this means no corn syrup or trans fats, GMO’s thinning agents or preservatives.

Quality marker 2 – How is it manufactured?

You should always track the journey of how your CBD is made- from its life as a component of the Hemp plant, all the way to the final product. There are a number of methods that are used in the market today with varying degrees of quality, purity and degradation. To ensure that what you are buying is of the highest quality, check how the hemp is grown, how the CBD is extracted and what other essential oils have been included in the final product. steer clear of products using toxic solvents like BHO, propane, hexane corn other hydrocarbons. supercritical CO2 extraction and/or food-grade ethanol are best.

Quality marker 3 – Has it been tested?

This has to be a key component of your decision process. There has been a lot of bad press around the regulation of CBD products on the market in the UK. A report in The Times highlighted that in one instance there was a CBD product on the market that had absolutely no CBD in it at all!!! So before you click ‘buy’, check to ensure that the seller is being fully transparent. There is no reason why batch tests should not be published for you to see…after all, wouldn’t it be nice to know what you are buying. Brands should have tested for consistency, verified as being free of mould, bacteria, pesticides and solvent residues.

Terpenes add functionality:

Terpenes are a group of smelly, tasty compounds found in most plants. Apart from giving plants and fruits their characteristic aromas, terpenes can synergise when combined with CBD. Each terpenes has a different effect when combined with CBD. Myrcene for example induces a mild sedative effect, whereas Limonene has been said to have mood boosting effects. Look for terpene profiles for a more targeted function to your CBD oil.

you’re welcome

Aver