Times have changed, but your body hasn’t.

With the greatest respect… you were designed in the Stone Age. You are positively Palaeolithic, in mind and body – sorry to break it to you. We know, you’re different. You Yoga. You run. You meditate. You’re as fit as a bloody butcher’s dog. This is all great,…

Aver

With the greatest respect… you were designed in the Stone Age. You are positively Palaeolithic, in mind and body – sorry to break it to you. We know, you’re different. You Yoga. You run. You meditate. You’re as fit as a bloody butcher’s dog. This is all great, and it helps, but the problem isn’t you – it’s your environment.

Think about it. Cities evolve much faster than humans do – in the physical sense at least. And this means that we have been left behind. We are no longer compatible or adapted to the way we have to live in cities.  Here, sleep is a wrestling match, often lost to the rumble of roadworks; we’re crammed onto tubes; advertised and beeped at throughout our day; which we started at 6am as part of our marathon strategy to outwork Shauna on the desk opposite; and, when it all gets too much our only weapon is a brief and often un-revitalising trip to the countryside.

Yes, there are consequences to living like this. Enter, ‘mismatch diseases’: Inflammatory ailments that occur because our bodies, inadequately adapted to the environments in which we now live, are knocked out of balance (aka homeostasis). Homeostasis is disrupted by infection or tissue damage, which can occur due to anything from sitting at your office desk for too long, to overworking, sleeping poorly or constant exposure to poor quality air (conditions prevalent in cities). Homeostasis control mechanisms are insufficient to maintain or restore homeostasis once it’s been lost. It is under these conditions that inflammatory control mechanisms are engaged in order to eliminate any harmful stimulus and to restore balance. In order to perform these functions, inflammatory control mechanisms alter the functional states of tissues and organs in a way that is usually detrimental to our health.

The silver lining? Around 70% of these issues are preventable.

At Aver our mission is to help you feel like you’re thriving in the city, not like you need to flee it at the end of every working week. This means finding achievable ways to optimise  health and lifestyle so that city living becomes a breeze.