The social and professional demands of modern life, put constant pressure on our everyday mental health.

Whether you’re someone who spends too much time doing computer work; sitting at a desk; commuting; or simply worrying about how busy you are – slowly but surely you’ll feel the affects.

The problem? There is a mismatch between the way we live and the lifestyle our minds and body are evolved to cope with.

It’s no wonder that today 1 in 4 people will experience a mental health problem of some kind each year in England; and 1 in 6 people report experiencing a common mental health problem (like anxiety and depression) in any given week in England.


It’s clear, people need new ways to support their everyday mental wellbeing in a world irreverent of the way they feel.

AVER is a CBD lifestyle brand on a mission to improve everyday mental health + inspire bravery.

Acts of bravery or courage are well known in psychology to be one of the most effective methods for overcoming anxiety and other common mental health issues.

In our opinion, wellness as an industry is too quick to tell you that you’re perfect as you are, instead of encouraging you to challenge yourself and grow. After all wellness should be about thriving, not surviving. The solution then, is to act, be brave, commit and face fears – not sit back, carry on as normal and pretend that everything is fine as it is.


We believe that everyone has courage in them and that everyone was born brave, but sometimes they just need a little help in finding it.

This is where CBD comes in.

CBD is commonly used to promote a sense of calmness. Whether this helps to make your worries seem manageable, your fears appear conquerable or just helps you get a better nights sleep – it’s an effective tool for supplementing everyday wellbeing.

We won’t drone on about all the jargon filled steps we take to make our CBD products the safest and most effective on the market. Be brave and discover them for yourself.