About Aver

Our Mission


Born out of a love-hate relationship with living and working in a modern city‭, ‬Aver is a premium CBD and lifestyle brand launched to return people to a state of balance in their hyper-connected lives‭.‬

In recent years we have collectively developed a base desire to‭ ‬‘have it all’‭, ‬and quickly‭. ‬We’ve internalized the idea that we should be working all the time‭, ‬because everything and everyone in‭ ‬our lives has told us to do so‭. ‬But‭, ‬human beings are not designed to live in constant motion‭, ‬rather we’re meant to pulse between spending and recovering energy‭. ‬Failing to maintain this balance is damaging the health and happiness‭ ‬of too many people‭.‬

Nowhere are the detrimental effects of imbalanced living more apparent than in major cities‭. ‬Living in a city you are 21%‭ ‬more likely to suffer from anxiety and 39%‭ ‬more likely to suffer from a mood disorder‭. ‬Workplace burnout is also becoming increasingly‭ ‬problematic with 1‭ ‬in 3‭ ‬London professions saying they have suffered from it. Why is this happening? Because there is a serious mismatch between the way we are living and how we have evolved as humans.

So we designed products to help you fight back.

Our Message

"Why am I burned out? Because I’ve internalized the idea that I should be working all the time. Why have I internalized that idea? Because everything and everyone in my life has reinforced it — explicitly and implicitly — since I was young... It’s the millennial condition." Anne Helen Peterson (Buzzfeed)


Not as simple as it sounds – finding more time for healthy living and rest goes directly against the Millennial base desire to “have it all”, being the super-worker who has a super social life and time to watch five Netflix shows.

The importance of restoration is rooted in our physiology, without it our propensity to suffer with burnout only amplifies. We aren’t designed to expend energy continuously as we tend to do living in a modern city; rather, we’re meant to pulse between spending and recovering energy. At Aver, we call this BOOST and CALM.



Aver CBD is derived from the highest quality Colorado grown hemp that money can buy and is combined with a unique Aver formula of terpenes (essential plant oils) that help target improve the effect of CBD and improve the products efficacy.

We combine science with the latest functional remedies to create the perfect blend of products to return your mind and body to a state of balance.

At no stage in the chain do we sacrifice the premium quality or integrity of the products we make. At Aver, we test our CBD at every stage of the manufacturing process. We strive for transparency throughout our business and source all of our ingredients from highly respected suppliers who share our philosophies.